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¡°HR as the base¡± is the key of the operation theory of Xiyingmen.
¡°Morality defines quality¡±, ¡°Highly-capable workers produce high-quality products¡±, ¡°Human value is more important than products cost¡±. The past dozes of years of development is in fact the result of great respect and caring-about for the staff. In our company, warm-heartedness can be seen everywhere, selfhood and dignity is respected, value of each staff is acknowledged, fairness in competition and opportunities for development is applicable for everyone, which are all adopted to meet the requirements of ¡°self-realization¡±. Along with the increase of income of the company, every staff member is also guaranteed of his/her welfare, improvement of working environment and living standards. Outside of the company, consumers are respected and provided with quality products and service and fair pricing. We aims at providing not only quality products but also friendly caring. Since 1982, we have employed outsider scientists to be our advisers for promoting a high-level, high-efficiency and low-cost operation.
[HR Theory]
¡°Competition shows outstanding talents while continuous improvement is also a must for good talents ¡±. In Xiyingmen, we accept genius but we also believe real talents start from hard-working. A person who is fond and capable of studying is the best talents in the future, and meanwhile this kind of study will be proved in their working practices so that the really capable ones can be motivated and discovered.
[Employment Theory]
¡°The one who is competent for the position is real talent¡±. More capable ones should be assigned to more important position and be paid more.
The best motivation for intellectual talents is to assign important tasks and provide a greater platform for their development.
[HR Training Theory]
¡°Have both ability and moral integrity¡±, a virtuous one without any capability cannot be used for important tasks while a capable but unscrupulous one is useless at all.
¡°Everyone can be a talent¡±. All staff members are continuously provided with respective training programs to improve their overall quality. This kind of training is aimed at high-efficiency and full coverage, because we believe training is one of the kinds of emotional investment as well as a kind of investment to upgrade the productivity of the enterprise.
[Teamwork Theory]
¡°Work in Xiyingmen, care about Xiyingmen and endeavor for Xiyingmen¡±
is the reflector of the deep feeling and belonging of Xiyingmen staff to the enterprise as well as the indication of their occupational morality and valuation.
[Quality Theory]
Quality reflects the character of an enterprise and its standards should be based on the satisfaction of customers. Quality is the most important task and should be input into everyone. Meanwhile, quality also depends on technologies and human being management and requires strict rules and implementation.
[Science & Technology Theory]
Three ¡°high¡± and one ¡°accordance¡±¡ª¡ª
High level, high efficiency, high-tech; accordance to practices
¡°High level¡± is to lead the market and maintain the competitivity which is the pre-condition to enter the international market; ¡°high efficiency¡± is the result of ¡°high-level¡± and materializes the practicality of Xiyingmen; ¡°high-tech¡± is to support ¡°high-level¡±.
Xiyingmen is going to build itself into a high-level innovative enterprise through high-tech so as to realize high-efficient development.
Accordance to practices is the way to maintain reasonable science and technology development.
[Market Theory]
Technology wins market and innovation serve customers
With the modernization of China, people are calling for more material products and entertainment services and it the responsibility of enterprises to meet such demands. To do so, technical support is a must, so while providing products, Xiyingmen is also trying to create new markets and lifestyle for people with the help of new technology and theory.
[Development Theory]
From excellence to preeminence
Preeminence is the target of Xinyingmen Group. We¡¯ll compete not only with companies in the same industry for achievements and development but also with other industries to find out the distance with others. With the severe competition and the rule of ¡°winner got the best¡± in modern society, ¡°excellence¡± is far from sufficient and enterprises must develop from excellence to preeminence to keep continuous development.
[Brand Theory]
Brand is the key for the enterprise.
Innovation, quality and service the three foundations for brand as well as the life of the enterprise.
To build up a good brand might cost efforts of many generations for dozens of years, but to ruin a brand is too easy to take one second. A good instance is Xueyin from Japan.
The value of Xiyingmen brand is endless improvement of innovation, quality and service.
Brand image: Xiyingmen Sincere wishes
[Service Theory]
To base on customers To satisfy customers
Our products are to service customers, and customers is all for which we are working for. Our responsibility does not end with the production but starts with service. To base on customers is to let them enjoy our quality service and to move them with our sincerity while they are using our products. |
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